E3 is Officially Ended
The Electronic Entertainment Expo (E3) has been officially ended by the Entertainment Software Association.
E3 Era is Over
E3 has been the most important even for gaming industry for decades. Many new announcements, shows were displaying by developers. After the cancelation of E3 2023 due to a lack of interest from the gaming industry, the future of the famous convention was already in jeopardy, and this recent announcement is the final nail in E3’s coffin.
The event started back in 1995, and it remained strong up until the beginning of the COVID-19 pandemic when all in person events were shut down, stopping the convention from happening. After the online version in 2021, and then cancelations in 2022 and 2023, as well as the rise of viable alternatives such as the Summer Game Fest, rumors regarding the cancelation of E3 2024 and 2025 started to surface.
Now, the Entertainment Software Association has decided to end E3. The ESA came to this decision based on how gamers changed their habits during the pandemic. Not only that, but several of the ESA’s former partners decided to withdraw from the event, choosing to announce their games in other ways instead.
While move away from E3 started with Nintendo launching its Nintendo Direct back in 2011, it became stronger after a year without E3 in 2020, and essentially all major gaming companies started following this model. According to Stanley Pierre-Louis, the CEO of ESA, “We know it’s difficult to say goodbye to such a beloved event, but it’s the right thing to do given the new opportunities our industry has to reach fans and partners.”
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When considering how unprofitable E3 2021 was, and how many of the recent events have been canceled, it’s not surprising to see the ESA deciding to end it. Back in 2021, the online only version of E3 cost the organizations $6 million, while the event generated only $3.4 million. Without strong partnerships, it would be hard to reverse this trend.
Now that E3 is gone, the largest gaming events are Tokyo Game Show, Brasil Game Show, Taipei Game Show, and Gamescom. These events are also important for gaming industry, but as much as E3 and just like that, we witnessed how one legacy has ended.
