PlayStation 5 Ad Makes Reference to Xbox
The PlayStation 5 surprised the gaming world with its new advertising campaign. Unconventional videos shared with the slogan “It Happens on PS5” instantly became a trending topic on social media, and comments spread quickly among the community suggesting a subtle message to Xbox. While Sony has remained silent, gamers see this campaign as a new chapter in the sweet rivalry between the two giants.
What Message Did the PlayStation 5 Ad Send?
The PlayStation 5’s “It Happens on PS5” campaign uses absurd and intriguing scenes instead of direct gameplay. Scenes like a vehicle stuck atop a skyscraper, people emerging from a sea monster, and aliens being ignored immediately captured players’ attention and became emblematic of the campaign. With these visuals, Sony aims to emphasize that the PS5 is “a platform for extraordinary moments.”
On the other hand, the community interpreted this campaign as a creative move against Xbox’s “This is an Xbox” rhetoric. The arrival of Xbox games on PS5, in particular, has led to humorous posts like, “Everything really happens on PS5.” This demonstrates that the rivalry is no longer limited to games, but also through rhetoric.
Sony isn’t limiting the campaign to the digital world; it will expand the experience with mysterious objects and thematic surprises placed on the streets. This way, the PlayStation 5 aims to encourage players to “search for stories” not only in games but also in real life.
With this campaign, PlayStation 5 positions its brand from a different and entertaining perspective, and the gaming community is enjoying the humorous aspect of this rivalry. While it’s unclear whether Xbox is being referenced, it doesn’t seem to take much thought to understand who the message is aimed at.
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