Xbox ROG Ally Price Still Unclear
The Xbox ROG Ally, introduced as the next-generation handheld console, is set to launch on October 16th, a collaboration between Microsoft and ASUS. The device, which will allow gamers to enjoy their Xbox library on a portable basis, is already generating significant interest. However, despite all this anticipation, the console’s price has still not been announced, raising serious questions in the market.
What Does the Xbox ROG Ally’s Price Uncertainty Mean?
Up until now, only rumors have surfaced about the device. Initially reported in the summer, it was claimed that the ROG Xbox Ally would cost €599, while the top-tier Ally X would cost €899. However, these prices were never officially confirmed. While there were even expectations that pre-orders would open during Gamescom 2025, this never materialized.
A listing that briefly appeared on Amazon last week fueled excitement about the device’s release, but was subsequently taken down without revealing pricing information. A promotional booth at Best Buy subsequently claimed that the prices would be $549.99 and $899.99 in the US. However, this information has yet to receive official confirmation, and the debate continues.
The reason the price hasn’t been announced is another matter of curiosity. Industry analysts suggest that Microsoft and ASUS may be making last-minute pricing changes or are developing their strategy by observing the prices of competing consoles. The sales success, particularly following the Switch 2’s price discussions, suggests that the companies may be exploiting such uncertainties strategically.
The Xbox ROG Ally is eagerly anticipated, but the fact that pre-orders haven’t begun without a price announcement is testing gamers’ patience. As October 16th draws near, it seems inevitable that Microsoft and ASUS will break their silence and announce the final price. Gamers are now eagerly awaiting the official announcement.
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