Asus ROG Xbox Ally Price Announced
The portable console competition is gaining a new player. The Asus ROG Xbox Ally, a device developed in collaboration with Microsoft and bringing the Xbox ecosystem to your handheld, stands out. The price of the device, which boasts Xbox Game Pass support, was kept secret until now. However, thanks to a leaked listing from Best Buy, the highly anticipated price has been revealed and officially confirmed.
Asus ROG Xbox Ally and Ally X Prices Announced
According to the Best Buy listing, the Asus ROG Xbox Ally will be priced at $599.99 in the US. The Ally X, featuring more powerful hardware, is priced at $999.99. Pre-orders for the devices, which will be released on October 16, 2025, will begin shortly.
This pricing is particularly noteworthy due to the additional performance and hardware features offered by the Ally X. However, considering the recent rise in console costs, it remains to be seen how gamers will react to these prices.
The device, which was first offered to the press at Gamescom 2025, was praised for its smooth performance and seamless playback of Xbox games. The Ally series, which will contribute to Microsoft’s “play anywhere” vision, aims to offer the same experience both at home and on the go.
However, price tags appear to be the deciding factor for many gamers. With the launch of the Switch 2 in particular, fierce competition in the portable console market is expected. The Asus ROG Xbox Ally is positioned as a strong contender in this race.
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