Gamers Now Prefer to Watch Instead of Playing

There has been a major change in the gaming world in recent years. According to research conducted by Midia Research in the second quarter of 2024, gamers spend an average of 16 hours a week on game-related content. However, only 7.4 hours of this time is spent playing games, while the remaining 8.5 hours are spent watching game videos on Twitch, YouTube and social media platforms. The research reveals that game viewing habits are increasing and that this situation offers new revenue opportunities for game developers.

The Increasing Popularity of Game Streams

The research shows that a large portion of gamers are turning to video platforms to watch game content. While the time spent playing games is decreasing, the time spent on platforms such as Twitch and YouTube is increasing. This change is especially evident in younger age groups.

This new habit can create a significant source of income for game companies. Creating their own content platforms offers an opportunity for video game companies to reach viewers directly and create various revenue models from advertisements to sponsorships.

Midia Research discusses how gaming companies can adapt to this trend by offering gaming-related content on their own platforms. Such a move could cut off the flow of video content to existing external platforms, giving gaming companies more control and revenue streams.

However, this strategy can be difficult because major platforms already have huge audiences. Shifting existing followers from places like YouTube and Twitch can be a major hurdle for streamers looking to establish new platforms. Therefore, it is emphasized that gaming companies should carefully consider this strategy.

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