Mafia: The Old Country Made Decent Start

Mafia: The Old Country made it’s launch on August 7 and it made decent start relative to the standards set by its predecessors.

The Success of Mafia: The Old Country

First announced in August 2024, Mafia: The Old Country was released for the PlayStation 5, Xbox Series X/S, and PC on August 8, 2025. The Hangar 13-developed game currently holds a “Strong” rating on OpenCritic, with an average score of 77 and a 72% recommendation rate. While it has received praise for its production values and return to the tight, story-driven format of the original entry in the franchise, some reviewers have also criticized Mafia: The Old Country for playing it too safe at times, thus lacking the novelty of its predecessors.

Following its Friday launch, The Old Country peaked at 35,247 concurrent Steam players on Saturday, August 9, according to data scraped by SteamDB. This puts it well behind the third mainline installment in the Mafia franchise, which reached just under 48,000 concurrent users on Valve’s storefront back in 2016. As of the late afternoon hours (ET) on August 9, The Old Country ranked third on Steam’s Top Sellers list by total product-related revenue, only behind Counter-Strike 2 and Battlefield 6. However, its position may be reflective of the somewhat quiet release period of the year as much as the commercial performance of the game itself.

According to an average of estimates from Gamalytic and PlayTracker, the Steam version of Mafia: The Old Country sold approximately 186,000 copies in its first 36 hours on the market. Moreover, a May 2025 study by GameDiscoverCo suggests that “reasonably performing” games tend to sell about 20 times their concurrent user peak on Valve’s storefront in their first week. This would imply potential week-one Steam sales of up to 700,000 units, though that projection appears optimistic if the game sold only one-quarter of that total during its crucial first few days on the market. For clarity, single-player game sales tend to be front-loaded, at least when it comes to single-player, non-RPG titles.

According to recent publisher testimonies, PC users account for up to half of modern AAA game sales, depending on the genre. For a single-player, story-driven game like Mafia: The Old Country, the PC share is likely closer to 33%. With Steam being the only current PC storefront for the game, it represents the entirety of its present PC market. Another relevant data point is the number of PlayStation Store user reviews for Mafia: The Old Country, which currently stands at 4,000, less than 10% of Mafia 3’s total (the Steam review ratio for the two titles is comparable). Even assuming an optimistic review-to-sales ratio of 0.01, this would imply about 400,000 PlayStation sales. The Xbox version has fewer than 300 reviews as of August 9.

Overall, the game’s total sales appear to be below the 1 million mark, a relatively small figure for a series recently confirmed to have surpassed 35 million sales. Given Mafia: The Old Country’s modest price and assuming a flat 30% platform fee (which can be slightly lower on Steam for high-volume sales), the title would need to sell 1.76 million copies to generate $60 million in revenue. Whether that would be enough to break even remains unclear. With 2K yet to disclose the game’s exact development timeline beyond saying it was already in the works in 2022, not even its salary expenses can be estimated with precision, to say nothing of outsourcing and marketing costs. Be that as it may, available data suggests Mafia: The Old Country is off to a modest start.

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