Monster Hunter Wilds Starts a Food Craze in Japan

Monster Hunter Wilds, which debuted as Capcom’s fastest-selling game, caused an unexpected impact in Japan. The “cheese naan” scene consumed by the characters in the game sparked great interest among gamers. The scene quickly became a trending topic on social media, while demand for cheese naan exploded in Nepalese and Indian restaurants in Japan.

Monster Hunter Wilds and the Cheese Naan Craze

The fact that characters eat cheese naan in the game’s Kunafa village scene increased Japanese gamers’ desire to try the dish. Posts of gamers sharing their appreciation of the dish after trying it spread rapidly on social media. Salam Namaste, a Nepalese restaurant in Tokyo, announced that it received an order for 99 cheese naan in one go. Restaurant employees said they had to go to the market to buy more cheese to meet the demand.

The restaurant shared this intensity on social media in a humorous manner, stating that its sales increased thanks to Monster Hunter Wilds. The fact that the game’s food scenes have such a big impact is an interesting phenomenon that stems from the combination of both the game and food culture.

Monster Hunter Wilds reached 8 million sales in the first three days of its release and broke a record by reaching 1.3 million players simultaneously on Steam. The game’s eating mechanics are not only entertaining, but also strategically important. However, the fact that players bring these food scenes to real life and turn them into a trend shows the game’s cultural impact.

While it was stated that some of the game’s bugs will be fixed with Capcom’s new patch, Monster Hunter Wilds continues to be talked about not only in the game world, but also in real life. The cheese naan craze in Japan has proven once again how widely the game’s success has affected.

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