Netflix is shutting down Team Blue
Netflix has decided to shut down Team Blue, the AAA game studio it founded with high hopes, after only two years. This studio, which was an important part of the company’s effort to step into the gaming world, had also recruited well-known names such as God of War’s art director Raf Grassetti. However, the closure of Team Blue in this process called the gaming shake-up is considered as a signal for Netflix to turn to smaller-scale projects for the gaming industry.
Why is Netflix Closing Team Blue?
The closure of Team Blue shows that Netflix’s great expectations for the gaming industry have been shaken. The company aimed to attract users to the platform with games and compete with services such as Xbox Game Pass. However, these plans were hampered by the fact that games were only available on mobile devices and the ability for users to play games on their TVs was still not widespread. The requirement to download games on the mobile app and the fact that games were also available on other platforms made it difficult to attract users.
The closure of Team Blue may be one of the first signs that Netflix is rethinking its gaming strategy. While the company has stated that games have the potential to be a long-term entertainment hub, the limitations of the current model have failed to realize this potential. With only 1% of subscribers actively using its gaming offerings, this investment in gaming has not lived up to expectations. In the future, Netflix is likely to focus on outsourced projects in collaboration with smaller game studios.
Netflix’s efforts in the gaming industry require steps to improve the user experience and make games more accessible. The closure of Team Blue may be a sign that large projects in this area may give way to smaller-scale and focused projects. In the future, the company is expected to increase its competitiveness by making its games playable on television and other platforms. However, the fact that the existing game library is easily accessible on other platforms makes it difficult for Netflix games to make a difference.
Read More: Netflix’s The Legend of Lara Croft Trailer Released
