Why Hasn’t Xbox Ally Price Been Announced Yet?

Microsoft and Asus have officially confirmed the release date for the highly anticipated Xbox Ally portable gaming device. While the device, set to launch on October 16th, made its debut at Gamescom, the most notable omission was the lack of pricing information. This has drawn the attention of both gamers and the industry to the potential pricing.

Uncertainty Remains Regarding Xbox Ally’s Price

According to statements from Microsoft, “macroeconomic conditions” contributed to the price announcement delay. However, it’s also alleged that other developments are taking place behind the scenes. While the company’s official social media accounts state that the price will be announced “in the coming weeks,” there are rumors that this process could take longer than planned.

According to Jon Clarke of Xbox Era, the reason for the delay is the leaked pricing. It’s been learned that Microsoft and Asus are closely monitoring user reactions after the $549.99 and $899.99 prices previously surfaced online. The initial plan was to announce the prices along with the release date, but the leak has reportedly led to recalculations.

According to reports, Microsoft and Asus are exploring additional subsidy options to make the device’s price more palatable to gamers. This move is being interpreted as part of an effort to increase the device’s competitiveness in the market. Given the critical role price plays in the portable console market, determining the right strategy is crucial.

Pricing for the Xbox Ally and its more powerful variant, the Xbox Ally X, remains uncertain. Microsoft is expected to make an official announcement in the coming weeks, but it appears that intense negotiations are already underway behind the scenes to ensure a competitive price for the device.

Read More: Colin Farrell’s Ballad of a Small Player Trailer Released