Asha Sharma Will Not Allow Bad AI
After the upheaval at Xbox, attention naturally turned to the new leadership. Following Phil Spencer’s retirement and Sarah Bond’s departure, Asha Sharma, who took over as head of Microsoft Gaming, addressed the issue of artificial intelligence in her first statements. Expectations were high from someone with an AI background, but Sharma’s tone is far from blindly embracing technology.
Asha Sharma Draws a Clear Line on AI
In an interview with Variety, Asha Sharma acknowledges that the gaming industry is currently going through a turbulent period. Despite this, she says she is optimistic about the future. However, this optimism doesn’t mean leaving the door open to all forms of AI use. Sharma specifically emphasizes that she will not tolerate what could be described as “bad AI,” which is superficial and soulless.
According to Sharma, artificial intelligence (AI) is not a new concept in the gaming world. It has been used in various fields for many years and will continue to be used. However, the real issue is how and for what purpose it is used. While acknowledging the industry’s need for new “growth engines,” the new CEO of Microsoft Gaming clearly states that humans are still at the heart of storytelling.
The message, “Great stories are created by people,” is particularly significant considering the recent increase in discussions about generative AI. The originality and ethical dimensions of AI-generated content are frequently raised within the gaming community. Sharma’s approach is based on the idea of moving forward without completely rejecting the technology, but preserving artistic identity.
It is not yet clear what strategy Microsoft Gaming will follow in the coming period. However, Asha Sharma’s initial messages suggest that the Xbox ecosystem will not resort to producing “soulless content” for the sake of short-term efficiency. At least, that’s the signal given.
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